💡 Article Summary / Intro
Welcome to NewsBreak Ad Manager! Whether you want to drive website conversions, boost app installs, or increase local foot traffic, this step-by-step guide will walk you through creating your very first campaign. For the best results, we recommend setting up your tracking infrastructure before building your campaign.
If you already setup your ad account and familiar with other types of ads manager, skip to Step 3 on building ad creative.
🛑 Step 0: Prerequisites (Before You Begin)
Before clicking "Create," ensure your account is optimized for success and smooth launch:
Complete Business Registration: Provide accurate legal and business details in your profile to accelerate the account approval process.
Set-up your Payment Method: Provide a credit card or work with your account manager on a post payment method if applicable
Install the NewsBreak Pixel & Postback: Performance optimization relies heavily on conversion data. Go to Tools > Event Management to install your pixel and set up postbacks. Tracking your full funnel is crucial for our smart bidding algorithms to work effectively.
Creatives: Ready and uploaded in Media Library
Step 1: Create Your Campaign (Objective & Budget)
Log in to your NewsBreak Ad Manager dashboard and click Create Campaign.
Choose Your Campaign Objective: Select an objective that matches your primary marketing goal:
- Website Conversions: Optimizes for conversions. Recommended for most advertisers. Requires event tracking to be set up in Event Management before launching.
- App Install: Drives installs of your app. Best for growing your mobile app user base. Requires an app event to be created in Event Management before launching.
- Reach: CPM-based campaign that maximizes impressions. Best for brand awareness when conversions are not the primary goal.
- Website Traffic: CPC-based campaign that drives clicks to your website. Good for increasing visits without requiring conversion tracking.
- App Traffic: Sends users to a destination within your app. Best for re-engagement or driving in-app actions.
2. Select Your Bidding Strategy: NewsBreak offers two smart bidding options:
Max Conversions (MC): Optimizes for the highest volume of conversions. Tip: Best for new campaigns to help the algorithm learn quickly.
Target CPA (tCPA): Instructs the system to find users at or below a fixed cost-per-action.
3. Set Your Budget: Configure budget controls at the campaign level. To ensure your campaign exits the automated learning phase swiftly, we recommend setting a daily budget that is 5x to 10x your target CPA.
Step 2: Set Up Your Ad Set (Targeting & Placement)
The Ad Set level is where NewsBreak’s algorithm handles its "Learning Phase."
Define Placements: Choose where your ads will appear. Options include Unlimited (recommended to start), NewsBreak, Scoopz, Premium Partner, or NewsBreak Newsletters.
Audience Targeting (Keep it Broad): * Crucial Tip: For your first campaign, use fully broad targeting. Restricting age, gender, or interests during a campaign's "cold start" severely limits the algorithm's ability to discover converting users.
Stick strictly to your target geographic location (GEO) initially, and let NewsBreak's first-party local data find your audience automatically.
Schedule and Guardrails: Choose continuous delivery or specific dayparting.
Step 3: Build Your Ad Creatives (The 1-2-3 Structure)
For optimal performance, NewsBreak recommends the 1-2-3 Structure: 1 Campaign → 2 Ad Sets → 3 to 5 Ads per Ad Set.
Select Creative Type: Choose between Image, Video, or GIF.
Tip: Leverage Playable End Cards to maximize user engagement in addition to core creative
Format Rules (Keep Assets Separate): * Horizontal Images (16:9): Ideal for native storytelling, lifestyle visuals, and product showcases.
Vertical Videos (9:16): UGC-style (User Generated Content) vertical videos perform best in our immersive feed.
Write Native Copy:
Headline & Description: NewsBreak is a news aggregator; your text should blend in. Write informational, news-like, or educational headlines. Avoid overly aggressive sales language or excessive capitalization.
💡 Tip: Download the NewsBreak app to browse content and get creative inspiration before building your ads.
Call to Action (CTA): Select an appropriate button action (e.g., Learn More, Shop Now, Download).
URLs & Tracking: Enter your destination landing page and append your tracking tokens (UTMs) or click/impression tracking URLs.
Step 4: Submit and Understand the Learning Phase
Once you review your settings, click Submit. Your ads will enter a pending state for compliance review.
Review Window: Most ads are approved within 20 minutes~.
The Learning Phase: Once active, the Ad Set enters a learning phase. It requires roughly 20 conversions within 2 to 4 days to stabilize though each vertical is different.
Do Not Touch: Avoid making any edits to budgets, bids, targeting, or creatives during this phase. Modifying a live ad set resets the algorithmic learning process.
⚠️ Troubleshooting ⚠️
- Ad not running: confirm you have a valid payment method on file, even if using ad credits. Also check the start time set for your ad set
- Creative sizing issues: use tinypng.com to compress and resize images
- Conversions not tracking: make sure your event is tested and saved in Event Management before launching
- Ad stuck in draft: make sure you clicked Save and Next, not just Save
- URL not accepted: make sure the "h" in https:// is lowercase and ensure to use https:// at the start of your URL
FAQ:
What’s the difference between campaigns, ad sets, and ads?
A campaign is a series of ad sets and ads that work together towards a single objective, like generating brand awareness. Ad sets are containers within campaigns that house one or more ads, allowing for targeted audience selection and budget allocation. Ads are the visual content you actually see displayed within the app. I've created a visualized representation of my explanation, which you will see below.