Video Ad Specs

Welcome to our comprehensive FAQ article on creating video ads! This guide is designed to provide you with clear and concise answers on how to get your video ad up and running on NewsBreak.

Steps to create a video ad

1. Access Ad Management.
2. Click 'Create Campaign.'
   • Choose the objective that aligns with your goal, such as brand awareness, website traffic, or app installs. You can select any campaign objective for video ads. Make sure to hit 'Save and Next.' 
3. Select your targeting.
   • You can build an audience based on location, gender, age, user interest, etc. 
4. Define how long you want your campaign to run.
   • Note that you can run your ads on specific days and times of the week.
5. Set your budget.
   • Enter your preferred budget, the minimum daily budget is $10.
6. Fill in your creatives, making sure to select “Video” first thing.
   • Build your ad by adding a headline, body, video, and link to your listing.
7. Save and wait for approval! You will get notified via email when your ads are live.

Who should use video ads?

Generally speaking, everyone can benefit from using video ads on NewsBreak! Whether you’re a small business looking to boost brand visibility or an e-commerce store aiming to increase sales, video ads are a valuable addition to your marketing strategy.

What types of videos does NewsBreak support?

NewsBreak supports two sizes of video ads: 9:16 and 16:9. The 9:16 format delivers a full-screen, immersive video ad experience, while the 16:9 option seamlessly integrates as a native in-feed ad, blending naturally with the rest of the content on our app. However, the ad creation process is the same for both formats!

Should I use 16:9 or 9:16?

• 9:16 (Immersive Video): This is where many performance advertisers have found success on our platform.
• 16:9 (Native In-Feed): This format is eye-catching and interactive, making it ideal for increasing brand awareness.

💡Pro tip: We recommend separating 9:16 and 16:9 video ads into different ad sets for better performance.

Immersive Video Specs	Native In-feed Video Specs
Format: MP4, MOV Suggested Avg. Video Length: 15 seconds Recommended Maximum Video Length: 60 seconds Maximum File Size: 500MB Aspect Ratio: 9:16, although both 16:9 and 9:16 are accepted	Format: MP4, MOV Suggested Avg. Video Length: 15 seconds Recommended Maximum Video Length: 60 seconds Maximum File Size: 500MB Aspect Ratio: 16:9

The safe zone size is determined by the dimension (vertical, horizontal), ad caption length, and any additional formats used. To make sure your Vertical Media Ad is properly displayed on the app, please follow both open screen and in-feed safe zone specs to make sure that your key branding elements are not cropped on the devices.