Learn More: https://www.adjust.com/
Adjust is a leading mobile measurement partner (MMP) and analytics suite designed to help app marketers track, attribute, and optimize their mobile advertising campaigns. At its core, it acts as the "source of truth" for app growth, linking user installations and in-app actions (like purchases or level-ups) back to specific marketing sources—whether that’s a social media ad, a search campaign, or an influencer link. By centralizing this data, Adjust enables businesses to see exactly which channels deliver the highest return on investment (ROI). Beyond simple attribution, the platform provides robust tools for ad fraud prevention, audience segmentation, and cross-device tracking, ensuring that marketers can scale their user base securely while maintaining a clear view of the entire customer journey across iOS, Android, and even Connected TV (CTV).