As the holiday season wraps up, we want to highlight a great performance opportunity that many advertisers overlooked: Q5, the period from late December through mid-January.
Historically, CPMs rise leading into Black Friday and Christmas, then reset shortly after the holidays. Competition drops and inventory becomes more cost-efficient, while consumer activity remains strong.
Data source: Internal Historical Data
Why Q5 is worth leaning into on NewsBreak:
- CPMs typically decline after December 25 as holiday budgets wind down
- Lower competition means more efficient impression delivery
- Users remain highly engaged, driven by gift card spending, returns, and New Year refresh behavior
- Performance-focused verticals continue to see consistent demand
Our historical data shows CPMs for both Android and iOS trend downward from mid-December into early January, creating an efficient window to scale, test new creatives, or capture incremental volume.
Industries that often see strong Q5 performance include:
Data source: Internal Historical Data
If your goal is to drive performance efficiently heading into the new year, Q5 can be an effective time to increase budgets or launch new campaigns before competition returns later in the quarter.
Log in to your NewsBreak Ads Manager to get started today to take advantage of low competition Q5!
Happy Holidays! 🎁🎄
NewsBreak Advertising TeamQ