Macros, also known as placeholders or variables, are a set of predefined tags that help us dynamically insert specific information into URLs and tracking parameters. They are commonly used in digital advertising to customize tracking links and collect valuable campaign data. See below for all the different macro options NewsBreak supports on its Ad Manager!
Here is a sample URL with an "OS" Macro: https://example.com/page?utm_source=advertising&utm_medium=cpc&utm_term=term&OS=__OS__
💡 Please note that the macros listed below are enclosed by two underscores before and after the letters. Also, if there are two words within the macro, a single underscore is used to separate them.
| Macros | Notes | Sample Value | Supported URLs |
| __OS__ |
|
|
|
| __CAMPAIGN_ID__ |
|
|
|
| __CAMPAIGN_NAME__ |
|
|
|
| __FLIGHT_ID__ |
|
|
|
| __FLIGHT_NAME__ |
|
|
|
| __CREATIVE_ID__ |
|
|
|
| __CREATIVE_NAME__ |
|
|
|
| __CALLBACK_PARAM__ |
|
nvss_fa2c907daf004e74a34be bedee422d2c_159986736238 6763778 |
|
| __AD_TITLE__ |
|
|
|
Where do I find these Macros?
- Macros are given for OS.
- Campaign ID:
- Callback Parameter: Found when setting up your Postback in Event Management.
- Ad Title:
If you encounter any issues with your macros, please email us at adsupport@newsbreak.com.