What is Deferred Deep Link?

Deferred Deep Link is a powerful tool that allows users to be directed to a specific location within your app, even if they haven't installed it yet. When a user clicks on a deferred deep link and they don't have the app installed, they will be taken to the app store to download the app. Once installed, the user is then taken to the intended content or experience within the app.

How Does Deferred Deep Link Work?

1. Link Creation: A deferred deep link is created with a unique URL that includes all necessary parameters to direct the user to the specific content or action within the app.
2. User Clicks the Link: When a user clicks on the deferred deep link, the system checks if the app is installed on their device.
   1. App Installed: If the app is already installed, the link opens the app directly to the specified content or action.
   2. App Not Installed: If the app is not installed, the user is redirected to the app store.
3. App Installation: The user installs the app from the app store.
4. First Launch: Upon the first launch of the app, the app reads the deferred deep link data and directs the user to the specific content or action.

Benefits of Using Deferred Deep Link

• Seamless User Experience: Users are taken directly to the relevant content, improving the overall user experience.
• Higher Conversion Rates: By reducing the steps needed to reach specific content, deferred deep links can lead to higher conversion rates.
• Personalized Onboarding: New users can be greeted with a personalized experience, making the onboarding process smoother and more engaging.

How to Implement Deferred Deep Link

Step 1: Create a Deferred Deep Link through 3rd party MMPs

The deferred deep link feature of NewBreak ad platform is implemented through third party MMPs now, please refer the following doc to create a deferred deep link.

• AppsFlyer: OneLink links and experiences
• Adjust: Deep links | Adjust Help Center

Step 2: Finish App Events and Fill the Deferred Deep Link URL at ad level

You'll need to finish App Events first, refer to Introduction to App Install Events

Step 3: Fill the Deferred Deep Link URL at ad level

Please fill the Deferred Deep Link URL at ad level, and NewsBreak will automatically append the url into the click attribution link from the related event.

• Sample deferred deeplink: bloom://openvideodoc?docid=0sS6I7Gs

Note

• Please use the original value, DO NOT encode it.