Learn how to effectively test, refresh, and scale your creative assets on NewsBreak while protecting your top-performing ad sets.
Creative Delivery & System Optimization
NewsBreak's system automatically optimizes delivery for your best-performing assets. Within any ad set, 1 or 2 winning creatives identified by the system will naturally receive the majority of the spend.
The Golden Rule
Unique Creatives Only: Aim to run unique creatives within each ad set.
Avoid Account Competition: Avoid running duplicate creatives across the same ad account to prevent your own ads from competing against each other in the auction.
Method 1: Testing in Existing Ad Sets
Use this approach when an established ad set starts showing signs of ad fatigue (a drop in CTR or CVR) after completing its initial learning phase.
Best Practices & Workflow
Wait for Learning to End: Generally, ensure the ad set has fully exited the learning phase before adding new assets.
Exception: If an ad set is struggling to exit learning, but conversion performance is strong and you want to keep it live, toggle off low-performing creatives and rotate in new ones during the learning phase to help boost momentum.
Batch Uploads: Upload a maximum of 2–3 new creatives at a time to avoid disrupting delivery.
Run Parallel A/B Tests: Keep your top 1–2 winning creatives toggled ON for a few days alongside the new ones to benchmark performance directly.
Respect the 7-Day Cycle: Avoid adding new creatives more than once per week. NewsBreak operates on a 7-day CPA cycle, and frequent updates can reset optimization.
Method 2: Testing in New Ad Sets
Use this method when an active ad set is performing well, but you want to test new creatives or variations without risking its steady results.
Best Practices & Workflow
When to Use: Your active ad set is driving strong results, and you want to scale new creative concepts safely.
Goal: Test and scale new assets without disturbing the delivery or baseline performance of your top-performing ad set.
Launch Lean: Start with 2–3 creatives max when launching a new ad set (staying within 3–5 live creatives total during full operation).
Pro Tip: Rescuing Strong CPA, Low-Spend Creatives
Periodically review creatives that received low spend in an existing ad set. If a low-spend creative actually achieved a strong CPA, toggle it OFF in the current ad set and relaunch it in a brand-new ad set alongside a few new variations. This gives the asset a fresh opportunity to win budget and scale.
Advanced Testing & Scaling Strategy
For high-volume advertisers running the same product or offer, consider launching additional ad accounts to unlock further scale.
Why it works: Running top-performing or new creative variations in a secondary ad account gives your offer broader exposure, unlocks additional auction inventory, and allows you to scale overall spend without risking performance in your primary account.