What is the NewsBreak Pixel?
The NewsBreak Pixel is a tracking tool that functions similarly to those used by platforms like Facebook, TikTok, and Google Analytics. It helps the NewsBreak Ad Manager monitor user actions on your website, enabling better optimization of your ad campaigns based on real user behavior.
How Does It Work?
The pixel uses a small JavaScript snippet embedded on your website. This snippet collects data from specific conversion events and sends it back to NewsBreak for reporting and optimization.
How to Install the NewsBreak Pixel
Step 1: Create Web Events and locate the Newsbreak Pixel
1. Log into Ad Manager and navigate to Tools > Event Management to create a web event.
2. Choose the following settings:
- Tracking Type: Pixel
- Integration Method: Custom Code
- Conversion Event: Check the boxes for the conversion events you want to track.
✍️ Note: Please enable the Event Value when applicable (for example, the complete payment event), as it is required for optimizing campaign ROAS.
3. After completing all required fields, your NewsBreak pixel code will be generated.
Step 2: Embed the Base Code in Your Website
1. Copy the NewsBreak Pixel base code provided on the Event Management page.
2. Paste the copied base code just before the </head> tag on your website’s HTML/System.
✍️ Note: Please make sure the code is placed within the <head> tags for it to function correctly.
Step 3: Embed the Conversion Code in Your Website
1. Copy the NewsBreak Pixel conversion code for the events you selected on the Event Management page.
2. Paste the copied conversion code to where the conversion event happens on your website’s HTML/System.
✍️ Note: Please ensure to use the correct event name in the code, for example the ‘complete_payment’ as shown in the screenshot below.
Step 4: Test the Integration in Ad Manager
- Enter your landing page URL and click Go test.
- After the test completes successfully, click Save.