Status: General Release
Scoopz is NewsBreak’s strategic partner for premium short-form video content placement designed to deliver high-impact visibility for advertisers within swipeable content experiences.
Overview
Scoopz is NewsBreak’s strategic partner for short-form, video-forward content environment that offers advertisers a unique way to reach users who are actively browsing quick, snackable stories. As part of the broader NewsBreak Ads ecosystem, Scoopz provides additional inventory that complements your existing NewsBreak placements.
Advertisers can use Scoopz to extend reach, diversify their media mix, and appear in a more immersive experience that users already enjoy engaging with. Scoopz placements use the same NewsBreak Ads Manager features, measurement, and delivery logic to keep setup simple and familiar.
Why Advertisers Use Scoopz
Here are the top benefits for advertisers:
High Engagement: Scoopz mirrors the modern short-form swipe experience, giving brands visibility in a format that naturally drives high attention.
Additional Inventory: Scoopz creates incremental inventory beyond NewsBreak’s core feed, allowing advertisers more scale and flexibility.
Seamless Setup: Advertisers can launch Scoopz using the same Ads Manager workflow. No new setup steps or creative formats are required.
Integrated Reporting: Scoopz performance appears in the same dashboards as your existing campaigns, making it easy to compare, optimize, and expand.
How Scoopz Works
Scoopz surfaces short, swipeable content cards to users who browse quick updates and lifestyle moments. Ad placements appear natively between these cards, aligned to user behavior. Scoopz is designed for:
Mobile-first formats
Vertical or square creative assets
Brand or performance objectives
Broad or targeted audiences
Delivery is algorithmic and optimized based on your campaign objectives, just like standard NewsBreak placements.
Campaign Setup
Scoopz currently requires no special setup. When creating a campaign in NewsBreak Ads Manager:
Select your targeting. Including Scoopz if available.
Choose your bidding and optimization strategy.
Upload your creative.
Your eligible ads will automatically serve into Scoopz placements when inventory and performance allow.
As Scoopz expands, dedicated placement controls may be added.
Best Practices for Scoopz Creatives
To capture attention in a swipe environment, we recommend:
Use vertical assets when possible.
Include clear branding in the first one to two seconds.
Keep text minimal and legible.
Lead with motion or bold visuals.
Test multiple creatives to find what resonates fastest.
Reporting and Measurement
All Scoopz impressions, clicks, and conversions are tracked directly within NewsBreak Ads Manager. Advertisers can:
View performance by campaign, ad set, and creative
Analyze delivery across NewsBreak and Scoopz combined
Identify which creatives perform best in swipe environments
Optimize toward ROAS, CPA, or CTR depending on campaign goals
Frequently Asked Questions
Question: Does Scoopz cost extra?
Answer: No. Scoopz uses the same bidding system as standard NewsBreak placements.
Question: Can I run Scoopz-only adsets?
Answer: Yes. Scoopz delivery is automated based on eligibility and performance.
Question: Do I need new creative formats?
Answer: Vertical assets perform best, but Scoopz supports the same creative specs as current NewsBreak ads.