In the world of advertising, knowing where your ad appeared is just as critical as knowing who saw it. While NewsBreak’s "Unlimited" strategy does the heavy lifting by automatically optimizing your delivery, sophisticated advertisers need granular data to understand which environments—whether it's on NewsBreak, Scoopz, or Premium Parter—are driving the best ROI.
Here is how you can access and leverage Placement Level Reporting within the NewsBreak Ads Manager to fine-tune your performance and gain insights.
How to Access Placement Level Reports
Placement data isn't found in the standard dashboard view; it requires a quick trip to the custom reporting suite. Follow these steps:
Log in to your NewsBreak Ads Manager account.
Navigate to the Report tab in the top navigation bar.
Select Custom Reports from the dropdown menu.
Click the Create Report button (often highlighted in red).
Setting Up Your Custom Report
Once you are in the report builder, you need to define the Dimensions and Metrics that will reveal your placement performance.
1. Choose Your Dimensions
To see placement data, look for the Dimensions section (usually on the right-hand side) and select:
Placement: This is the "secret sauce." It breaks down your data by the specific environment where the ad served.
(Optional) Campaign/Ad Set Name: Add these to keep your data organized if you are running multiple tests.
2. Select Your Metrics
At a minimum, you should include:
Cost: To see where the most volume is being spent.
CTR (Click-Through Rate): To measure how engaging your creative is in that specific context.
CVR (Conversion Rate) & CPA: To identify which placements actually drive the bottom line.
For illustrative purposes only
The Three Core Placements Explained
When you run this report, your data will be segmented into these three distinct environments. Each requires a different mindset:
| Placement | What it is | Strategic Approach |
|---|---|---|
| NewsBreak | The flagship app experience (Core Feed & Articles). | Best for long-form readers, news enthusiasts, and "Intent-driven" clicks. |
| Scoopz | Short-form, swipeable video/image feed (Beta). | High engagement for younger demographics (18–35). Use high-motion, vertical assets. |
| Premium Partner | Third-party apps (Gaming & Non-Gaming) | The "scale engine." Perfect for broad reach once you’ve nailed your conversion funnel. |
Why This Report Matters for Optimization
Running this report allows you to see if one platform is "eating" your budget without producing the required ROI.
Isolating Scoopz: If you see Scoopz has a massive CTR but a high CPA, your landing page might not be optimized for the "fast-swipe" mindset of a video user.
Scaling with Premium Partners: If your CPA on "NewsBreak" is perfect but volume is capped, check your "Premium Partner" metrics. If the CPA there is comparable, you can safely scale your daily budget knowing the partner network will pick up the slack.
Creative Allocation: You may find that certain headlines work on the NewsBreak core app but fail on Scoopz. Use these insights to create ad-set-specific creatives tailored to the environment.
Pro Tip: The "Unlimited Native" Rule
Remember that NewsBreak’s algorithm usually defaults to "Unlimited" delivery. While you can't always manually toggle these placements off in the basic settings, reviewing the Custom Report allows you to see where the AI is favoring your ads and adjust your bidding strategy (like switching to tCPA) to force better efficiency across these surfaces.