Maximizing User Acquisition Efficiency: Driving Low-CPI Installs for Hunting Sniper

Solution:

• Creative Asset Optimization: Leveraged high-impact, full-screen "Playable/Demo" assets to increase engagement and click-through rates.

   

• Strategic Traffic Selection: Refined audience targeting by migrating to higher-affinity Scoopz traffic segments better suited for the title.

   

• Dynamic Bidding Model: Implemented a hybrid optimization strategy balancing D1 ROAS (Return on Ad Spend) and CPE (Cost Per Engagement) to maximize user quality and scale.