ClickBank: Integration Guide | Sync sales data and track conversions

Welcome to our guide on integrating ClickBank to NewsBreak! Follow these simple steps to successfully track and exchange information between servers. 

How to Set Up the Postback Tracking Integration

Step 1: Add the Integration in ClickBank

1. Log in to your ClickBank account.

2. Navigate to Integrations → Postback/Pixels.

   

3. Click Add Integration

4. Select Newsbreak as your integration partner

   

    

5. Complete the integration details

   

   • Integration Name: Name your integration so you can easily identify it.
     • Note: This name is for your use only and is not shared outside your account.
   • Account Nickname: Select which account nickname you want to integrate from the dropdown.
   • Integration Level
     • Global: Sends all events of the selected event types to NewsBreak.
     • Custom: Apply filters to only send events to NewsBreak for a subset of your traffic. 
       • For example, use traffic_source=newsbreak to send only conversion events from NewsBreak campaigns, provided this parameter is passed in your affiliate links. (Recommended)
   • Event Types
     Select the event type(s) you want to track in NewsBreak.
     • Initial Order Form Impression
     • Initial Purchase
     • Upsell Purchase

6. Click Save

    

Step 2: Complete Setup in NewsBreak

After saving, a modal will appear in ClickBank with instructions to finish setup in NewsBreak. 

Follow these steps:

1. Access the Event management page inside your NewsBreak Ad Manager account.
2. Click Create/test web event in NewsBreak.

3. Configure the event:

• Choose your event tracking type: Postback
• 3rd party tracking service: ClickBank
• Conversion events: Select the same options you chose in ClickBank (e.g., Initial Order Form Impression, Initial Purchase, Upsell Purchase).

4. Generate a Test ID in NewsBreak and copy it.

5. Return to the ClickBank modal, paste the Test ID into the field provided, and click Test to verify the postback.
6. In NewsBreak’s Ad Manager, confirm that the event was received and saved.

Setting Up Your Affiliate Links for NewsBreak

To make sure your NewsBreak promotional activity is correctly tracked in ClickBank and attributed back to your campaigns, you’ll need to include the proper tracking parameters in your affiliate links.

Passing NewsBreak Tracking Parameters

If you send traffic to your own landing page before redirecting to the seller’s site, you must pass NewsBreak’s tracking parameters from the campaign URL into your ClickBank affiliate link. This ensures conversions can be matched back to the right click.

Required Parameter

At minimum, your ClickBank affiliate link must include the CALLBACK_PARAM so that conversions can be attributed in NewsBreak:

https://hop.clickbank.net/?affiliate=AFFILIATE&vendor=SELLER&traffic_source=newsbreak&extclid=__CALLBACK_PARAM__

• Replace AFFILIATE with your ClickBank nickname.
• Replace SELLER with the vendor’s ClickBank nickname.
• The extclid value should always use the NewsBreak macro __CALLBACK_PARAM__.

Recommended Enriched Link

For more detailed reporting, we recommend also appending additional NewsBreak macros. This allows ClickBank to capture campaign, ad group, and creative details:

https://hop.clickbank.net/?affiliate=AFFILIATE&vendor=SELLER&traffic_source=newsbreak

&extclid=__CALLBACK_PARAM__

&campaign=__CAMPAIGN_NAME__

&adgroup=__FLIGHT_NAME__

&ad=__AD_TITLE__

&creative=__CREATIVE_NAME__

This setup provides more granular attribution in your reporting, making it easier to evaluate performance by campaign, ad group, or creative.