Welcome to our Reporting Guide! This comprehensive resource is designed to teach you how to make the most out of your campaign performance with the Report feature. 

How to run a report

1. Navigate to the Report section.
2. Select ‘Create report.’
3. Provide a name for your report.
4. Define your date range and apply any desired filters.
5. Select the dimensions and metrics you want to include in the report.
6. Optional: Choose whether to share the report with others and/or get daily reports.
7. If you’re finished, type an ‘X’ in the 2 Report sharing boxes. You can then proceed to either run the report, save it, or both run and save it.

💡Pro tip: We recommend clicking ‘Select all’ for metrics when conducting a report.

What metrics can I track in the reporting section? 

1. Cost: This metric shows the total amount spent on your ad campaigns during a specific period. It provides insights into your advertising budget allocation.
2. Impression: Impressions indicate how many times your ad was displayed to users on the platform. It helps measure the reach and exposure of your campaigns.
3. CPM (Cost per Mille): CPM represents the cost you pay for every one thousand ad impressions. It helps you understand the efficiency of your ad spend in terms of impressions generated.
4. Clicks: The number of times users clicked on your ad. Clicks demonstrate the level of interest and engagement your ad generates.
5. CPC (Cost per Click): CPC denotes the average cost you incur for each click on your ad. It allows you to evaluate the effectiveness of your ad in driving user interactions.
6. CTR (Click-Through Rate): CTR represents the percentage of ad impressions that resulted in clicks. It is a crucial metric for assessing the relevance and attractiveness of your ad to the audience.
7. Conversions: Conversions track the number of desired actions completed by users after interacting with your ad. It could be a purchase, sign-up, or any other predefined goal.
8. CPA (Cost per Acquisition): CPA measures the average cost of acquiring a conversion or a specific action. It helps gauge the efficiency of your campaigns in achieving desired results.
9. CVR (Conversion Rate): CVR is the percentage of ad clicks that result in conversions. It provides valuable insights into the effectiveness of your ad in driving desired actions.

Can I download the reports for offline analysis or sharing with others? 

Yes, we do offer the option to download reports in CSV format. Once your report has successfully run, press the red ‘Export’ button on the right-hand side of your screen. To share with others, add the desired email address under ‘Editors’ before you run your report.

Is there a way to receive reporting data via email?

Yes, you can schedule daily reports with our ‘Report sharing’ feature at the bottom of the page. Simply add an email address under ‘Daily report recipients’ and save.

Can I customize the reporting data and time frame? 

Yes, you can choose specific metrics to display, filter data by campaigns or ad sets, and select a desired date range to analyze the performance over a specific period.

How can reporting help me optimize my ad campaigns? 

Reporting provides valuable insights into what works and what doesn't in your ad campaigns. By analyzing the data, you can identify successful strategies and areas for improvement. This information enables you to make data-driven decisions, refine your targeting, adjust budgets, and optimize ad creatives for optimal results.

What should I do if I notice underperforming ad campaigns in the reports?

If you identify underperforming ad campaigns, it's essential to investigate the possible reasons behind the lower performance. Consider adjusting your targeting, ad creative, or bidding strategy. A/B testing can also help identify what elements work best for your audience.

Reporting Conversions for CPC and CPM Campaigns

With our multi-event reporting feature, you can now report the number of conversions coming from CPM (Cost Per Mille) and CPC (Cost Per Click) campaigns. This feature is particularly useful for newsletter advertisers.

1. Conversion Column for CPM/CPC Campaigns:

   • The “conversion” column in Ad Management will always display “0” for CPM and CPC campaigns/ad sets because these campaigns do not optimize for conversions. In other words, this is by design, so do not be alarmed if you see a "0" for these types of campaigns.

2. Multi-Event Tracking and Reporting:

   • If you have enabled multi-event tracking and reporting and implemented Pixel/Postback for any event from the pre-defined list of events, the event count will be reported in Ad Management in the corresponding event column.

3. Unsupported Events:

   • Currently, we do not support reporting for the “conversion_event” and “sale” events in multi-event reporting. However, all other events listed in the dropdown are supported (see below).

What should I do if my current Pixel/Postback uses “conversion_event”?

• Add another Pixel/Postback in Event Management.
• From there, select one of the standard events from the dropdown and place it in the same location as your previous Pixel/Postback.

💡We recommend keeping both the old and new Postbacks to avoid impacting your current campaign. Sending back multiple different conversion events with different names will not affect your campaign performance.

I am not able to see the event columns. What should I do?

• Customize your Ad Management view by using the dropdown in the upper right corner of your screen to display more event columns.
• If you cannot find this dropdown, please reach out to your Account Manager to enable this feature for you or submit a ticket to adsupport@newsbreak.com for assistance.