Welcome to our introductory Multi-Event Tracking article! In this FAQ, we will explore the purpose of A/B testing different conversion events and provide you with best practices to make the most of it on NewsBreak.
What is Multi-Event Tracking?
Multi-Event Tracking allows advertisers to A/B test on different conversion events, such as add to cart and purchase. This is a powerful tool to understand and improve the customer journey as our system gathers more data and optimizes towards users most likely to convert.
Who is a good fit?
Multi-Event Tracking is a good fit for full-funnel advertisers, but especially recommended for those with a high CPA (>$60) or advertisers who are struggling to spend with a relatively deep conversion event.
How to set up tracking (Pixel + Postback)
- Log in to your Ad Manager account and select Tools >> Event Management.
- In Event Management, click "Create/Test web event."
- Here you will name your event, choose the type of conversion event, and follow the 3-step-process to integrate your Pixel or Postback.
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Test Pixel or Postback.
- Before launching your campaign, make sure to use our ‘Go test’ feature at the bottom of the page. Hopefully you will see ‘Test result: successful.’