Overview
To maintain a safe, trustworthy, and high-quality user experience, all advertisements submitted to NewsBreak undergo a thorough review process. This ensures adherence to our Ad Policy and Standards.
If your ad is disapproved or experiences limited delivery, it means some part of your campaign—whether the creative text, headline, targeting, or landing page—does not comply with our guidelines. This article outlines how our Ad Review Process works and the steps you can take to resolve policy issues through edits or the Ad Appeal system.
1. The Ad Review Process: How It Works
When you create or update an ad campaign on NewsBreak, it automatically enters our review queue before going live.
- What we review: Our automated systems and moderation teams evaluate all components of your ad, including but not limited to:
- Ad copy: Headlines and body descriptions (for clarity, grammar, tone, and alignment with safety guidelines).
- Creatives: Images or video files (for visual quality, appropriateness, and copyright/trademark compliance).
- Targeting parameters: Ensuring constraints are followed for restricted or sensitive categories.
- Destination URL: Landing pages must be fully functional, safe, match the ad's core messaging, and provide a clear contact method (e.g., an email address or physical location).
- Review Timeline: The ad approval process typically takes a few minutes. Some reviews may take slightly longer during holidays or periods of high volume.
- Ad Status Tracker: You can view your ad's status in your Ad Management dashboard under the Status column:
- Pending: The ad is currently in queue and being checked.
- Approved: The ad meets guidelines and is eligible to deliver.
- Rejected: The ad has violated one or more policies and cannot serve.
- Warning: The ad runs but has restricted reach due to minor quality issues or localized compliance filters.
- Active: Ad is currently running (note that if Ad set is paused and Ad is active, the ad set status supersedes the ad status and will not spend)
- Inactive: Ad has been paused
- Deleted: Ad has been deleted
2. My Ad Got Rejected. What’s Next?
If your ad status shows as Rejected, you can easily view the exact reason for the rejection. Simply hover over or click on the status reason inside your dashboard. Common reasons for disapproval include:
- Deceptive Practices / Clickbait: Headlines or descriptions that are misleading, sensationalized, or use shock tactics to drive clicks.
- Logo & Trademark Infringement: Using official brand assets, logos, or identities in a way that implies an unauthorized association or endorsement.
- Poor Quality/Legibility: Text with excessive capitalization, spelling errors, or blurry visual assets.
- Destination Requirements: Landing pages that are broken, slow to load, lack clear user disclosure policies (like privacy policies), or contain malicious redirects.
Once you identify the disapproval reason, you have two pathways to resolve it: Edit the Ad or Submit an Appeal.
3. Option A: Edit Your Ad to Comply
If your ad did violate a policy or standard, modifying the creative or landing page is the fastest way to get your campaign up and running.
- Navigate to your Ad Management dashboard.
- Locate the disapproved ad and click Edit.
- Fix the specific violation identified (e.g., rewrite a sensationalized headline, swap out an unapproved logo, or repair a broken landing page link).
- Click Save and Submit.
- What happens next: Saving your changes will automatically re-submit the ad to our moderation team. It will return to the Pending Review queue and be processed within the normal 1–2 business days.
4. Option B: Submit an Ad Appeal (Dispute a Decision)
If you have thoroughly reviewed our Ad Policies and firmly believe your ad complies with all standards—or that an automated review mistake was made—you can dispute the decision by submitting an official appeal.
How to Submit Your Appeal:
- Log in to your NewsBreak Ads account and go to the ad view.
- Find the affected ad and hover over the Rejected status in the status column.
Click the vertical 3 dots next to it and hit Appeal link.
- Provide a brief, concise explanation detailing why the ad complies with our policies.
- Click Submit.
5. What Happens After You Appeal?
- Review Process: Appeals are routed directly to our dedicated policy specialist team for a thorough human evaluation.
- Timeline: Most ad appeals are reviewed and resolved within 1–2 business days.
- Possible Results:
- Successful Reinstatement: If the team finds the ad complies with our policies, the status will update to Approved, and your campaign will begin delivering automatically.
- Appeal Denied: If the policy violation is upheld, the ad will remain Rejected. You will receive feedback on what needs to be addressed. To proceed, you must create a new ad as each ad is allowed only 1 appeal
Best Practices for Smooth Approval
- Fix Violations Completely: Do not try to bypass filters with minor tweaks if a major policy violation was flagged. Ensure the landing page and the creative are fully compliant.
- Avoid Bulk Duplication: Repeatedly creating and submitting identical disapproved ads without making compliance edits or waiting for an appeal outcome can trigger account-level penalties or suspension.
- Verify Your Business: Certain regulated or sensitive ad verticals require advertisers to complete business verification before campaigns can go live or appeals can be processed.
Need further assistance with a complex policy issue? Please work with your NewsBreak Account Manager