Welcome to our guide on enabling data sharing between ShopLazza and NewsBreak Ads! Follow these simple steps to successfully connect your data from ShopLazza to NewsBreak for accurate event attribution and performance tracking.
Step 1: Create web events and the NewsBreak pixel in Ad Manager
- Access the Event management page inside your NewsBreak Ad Manager account.
- Click Create/test web event in NewsBreak.
- Select Pixel as the event tracking type and Custom Code as the integration method.
- Check the boxes for the conversion events you want to track.
💡 Tip: Please enable the Event Value, as it is required for optimizing campaign ROAS.
Step 2: Go to ShopLazza app store and install the 聚合 Pixel
Step 3: Click 自定义像素代码 and then add a pixel
Step 4: Set up the NewsBreak pixel
Enter a name in Pixel Name .
Copy the pixel id from NewsBreak Ad Manager and paste it into Pixel ID.
Enter the variable in Pixel Variable Name.
Copy and paste NewsBreak Pixel Base Code, then go to Next Step
Find your NewsBreak Pixel ID in NewsBreak Ad Manager, as shown below.
- NewsBreak Pixel Base Code is shown below.
Step 5: Copy and paste NewsBreak Pixel Conversion Code, then click Save
- View Content
nbpix('event','view_content' );
- Add to Cart
nbpix('event','add_to_cart', { nb_value: '{item_price}' } );
- Initiate Checkout
nbpix('event','initiate_checkout', {nb_value: '{total_price}'});
- Complete Payment
nbpix('event','complete_payment', { nb_value: '{subtotal_price}' , nb_order: '{order_id}'} );
Step 6: Test the landing page url in NewsBreak Ad Manager
- Enter your landing page URL and click Go test.
- After the test completes successfully, click Save.