Triple Whale is an all-in-one data platform that serves as a central "operating system" for e-commerce brands, consolidating fragmented data from marketing channels into a single, real-time dashboard. This article provides step-by-step instructions on how to integrate Triple Whale with your NewsBreak Ads account.
Prerequisites
Access Required: You must be an organization admin or organization operator for one organization in NewsBreak Ads to establish the connection.
Step 1: Access Partner Integrations
Log in to your NewsBreak Ads Manager.
Navigate to Tools > Partner Integrations on the left-hand side menu.
Select Triple Whale from the list of partners.
Choose the specific organization you wish to add the configuration to.
Step 2: Enter Connection Settings
In the Connection Settings section, you will need to provide your shop details and authentication credentials:
| Field | Where to find it in Triple Whale |
|---|---|
| I. Shop URL | Navigate to Settings > Store. |
| II. API Key | Navigate to Data > APIs. |
I. You can find Shop URL in Triple Whale > Settings > Store
II. You can find you Triple Whale API key in Triple Whale > Data > APIs
III. Select all the options below
Please note: These steps are subject to change based on the latest versions of Triple Whale and Shopify.
Step 3: Data Sources and Timezone Selection
Select Data Sources: Choose the organization or specific accounts you want to sync data with Triple Whale.
Set Timezone: Select your reporting timezone. It is critical that this is consistent with the timezone of your store on Triple Whale to ensure data accuracy.
Step 4: Save and Enable Synchronization
Click Save to store your changes.
If the settings are saved successfully, enable the sync by toggling the switch at the top of the page.
Note: Once enabled, your data will begin syncing to Triple Whale approximately every 15 minutes, starting with today's and yesterday's data.
Step 5: Append UTM parameters in Ads URL for proper attribution
- Please append the UTM parameters below exactly as shown to all landing page URLs when creating ads in Ads Manager. This ensures that key sales and engagement data is displayed correctly in your Triple Whale dashboard.
?tw_source=newsbreak-ads&tw_campaign=__CAMPAIGN_ID__&tw_adsetid=__FLIGHT_ID__&tw_adid=__CREATIVE_ID__