Welcome to our integration guide for setting up Trackdesk postbacks with NewsBreak. By following the steps below, you will enable accurate conversion tracking and seamless server-to-server data exchange between Trackdesk and NewsBreak.

Prerequisite

Ensure the NewsBreak Click ID placeholder is appended in the landing page url. The landing page URL must include the __CALLBACK_PARAM__ macro:

https://your-trackdesk-link.com?affS1=__CALLBACK_PARAM__

Step 1 — Prepare your Postback Settings in NewsBreak

Log in to your NewsBreak Ads Manager.
Go to Tools → Event Management → Web Events. Click “Create / Test Event.”
Select Trackdesk.
Select the event type you want to track:
1. Lead - upper funnel tracking event.
2. Sale - conversion tracking event.

Step 2: Create an Affiliate Postback in Trackdesk

In Trackdesk, navigate to Affiliate → Affiliate Postbacks, and click Create New Postback.

Configure the postback settings as follows:
1. Scope: Select Global — this applies the postback across all affiliates and offers.
2. Conversion types: Newsbreak supports 2 conversion event types: Lead and Sale.
3. Conversion statuses: Always select Approved
4. Custom currency: Always select “USD”

Step 3: Configure the NewsBreak Postback URL

1. Select the POST method.

2. Enter the below NewsBreak endpoint in the URL to fire field: https://business.newsbreak.com/tracking/attributev2

3. In the Json field, please copy from Newsbreak and then paste it in the field.

4. Create another new postback for Lead.

Step 4: Test the Integration in NewsBreak

Before the event can be saved, a successful test must be completed.

Make sure to append the Newsbreak click macro ‘__CALLBACK_PARAM__’ in the landing page url. For example, https://your-trackdesk-link.com?affS1=__CALLBACK_PARAM__
Go to the landing page and complete the required conversion action to trigger the event.
After the test is successful, click “Save” to finalize the event setup.

Note: Please use a real click and an event for testing.