Getting Started with NewsBreak Ads: Traffic & Network Overview
Welcome to the NewsBreak Ads Help Center! Whether you are a brand advertiser, a local business, or a performance marketer, our platform is designed to connect your product & offers with millions of hyper-engaged users across the United States.
NewsBreak Ads leverages advanced local targeting to deliver your ads natively within the context of trusted local news, safety updates, and lifestyle content.
Where Our Traffic Lives: Mobile vs. Desktop
When planning your campaigns, understanding device distribution is key to optimizing your creatives and landing pages for the highest conversion rates.
Dominantly Mobile: The vast majority of NewsBreak’s available traffic is concentrated on mobile devices. Our audience primarily consumes content on-the-go via their smartphones. This means your campaigns will see the highest volume, click-through rates (CTR), and engagement through mobile-optimized placements like in-feed, in-article, and mobile video.
Desktop Traffic Availability: While we are fundamentally a mobile-first platform, we do have desktop traffic available. This desktop inventory is uniquely integrated into our Newsletter distribution, giving you a valuable window to reach users who prefer reading their curated daily digests on larger screens.
đź’ˇ Optimization Tip: Because our primary traffic engine is mobile-driven, ensure your landing pages are lightning-fast and fully responsive on mobile screens before scaling your budget.
Breakout of Traffic Sources
To help you scale efficiently, NewsBreak Ads distributes your creatives across a curated network of native properties and premium placements. Here is a breakdown of our core traffic sources:
1. NewsBreak App
The core powerhouse. This is our flagship, #1 ranked local news application where millions of users browse their personalized "For You" feeds, local weather, and neighborhood stories. Ads here are seamlessly integrated as native in-feed, in-article, or carousel placements, mirroring the look and feel of organic editorial content.
2. Scoopz (Strategic Partner)
A key content extension within our ecosystem. Scoopz traffic delivers highly engaging, lifestyle, and trending content. Placements here are excellent for broad-reach campaigns, content recommendation offers, and capturing high-intent clicks from young users actively looking to discover something new.
3. Premium Partner (Media Supply Partners)
Our extended publisher and platform monetization network. MSP traffic allows you to scale your campaigns beyond the core app by tapping into verified third-party local sites and premium digital publishers that utilize NewsBreak's native ad infrastructure.
4. Newsletter
Our daily local digest sent straight to the email inboxes of millions of subscribers. This source is highly unique because it contains our desktop traffic allocation alongside mobile readers. Newsletter ads offer premium visibility and strong conversion intent, as readers have explicitly opted in to receive these daily updates.
Network Summary at a Glance
| Traffic Source | Primary Device | Best For |
|---|---|---|
| NewsBreak | Mobile | Hyper-local targeting, high conversion intent, native feed integration |
| Scoopz | Mobile | High engagement, trending video content, broad audience reach |
| Premium Partner | Mobile | Scaling campaign volume across verified partner sites |
| Newsletter | Mobile & Desktop | High visibility, cross-device reach, premium subscriber audience |
Please Note: While our traffic is primarily mobile-driven, desktop inventory is also available across several of our traffic sources.