Originally Published: June 2nd, 2026
Welcome to our new, bite-sized insights newsletter tailored specifically for Lead Gen Advertisers. No fluff, no sales pitches. Just raw, data-backed wins delivered straight to your inbox to help you scale your lead gen on our platform.
| Category | CPC Range | CTR Range | CVR Range | Funnel Analysis |
|---|---|---|---|---|
| Roofing 🔥🔥 | $0.90 – $0.95 |
1.19% – 1.24% |
1.42% – 1.47% |
Roof top image → prelander → scroll to form fill |
| Window | $0.70 – $0.75 |
2.03% – 2.08% |
2.44% – 2.49% |
Vertical video of window change → prelander → click to form fill page |
| Walk-in Shower | $0.53 – $0.62 |
1.27% – 1.71% |
0.75% – 1.31% |
Vertical image of shower → prelander → scroll to form fill |
| Bathroom Remodel | $0.73 – $0.78 |
1.77% – 1.82% |
4.63% – 4.68% |
Vertical video highlight low price → form fill page |
| Medicare | $0.40 – $0.45 |
2.13% – 2.18% |
4.44% – 4.49% |
Vertical text on image → straight to form fill |
| Home Insurance | $0.79 – $0.84 |
2.22% – 2.27% |
8.05% – 8.10% |
Horizontal native image → prelander → scroll to form fill |
| Auto Insurance 🔥 | $0.48 – $0.53 |
3.49% – 3.54% |
4.56% – 4.61% |
Native image prelander → scroll to form fill |
| Debt 🔥 | $0.57 – $0.62 |
2.51% – 2.56% |
2.49% – 2.54% |
Vertical video of credit card → prelander → scroll to form fill |
| Final Expense | $0.63 – $0.68 |
5.14% – 5.19% |
1.41% – 1.46% |
Horizontal text on image → prelander → scroll to form fill |
| Loans | $0.52 – $0.57 |
2.27% – 2.32% |
3.76% – 3.81% |
Vertical video walk-through of platform → form fill page |
Data: May 13–27 (All Platforms on NewsBreak Ads) | 🔥/🔥🔥 indicate top-trending verticals based on internal data; individual performance may vary
Taking a Deeper Look at the Data 👀
- The Top Volume Drivers: Roofing is our #1 category right now, holding steady with highly efficient CPCs. Debt is right on its heels, pulling in strong 2.5% CTRs and showing massive scaling potential.
- The Rising Stars: If you want heavy click volume, Final Expense is a rapidly growing vertical that is putting up a massive 5.1% CTR. Medicare isn't far behind either, sitting at a clean 4.6% CTR.
- The Funnel Blueprint: The data shows exactly how to format your creatives. For Windows, Bathroom Remodels, and Debt, vertical videos are winning the highest conversion rates. For Insurance and Roofing, horizontal native images paired with a prelander are the best way to scale cost-effectively.
The stats prove that high-intent users are actively converting on our platform daily. Pick a trending vertical, match the blueprint above, and let's launch your next campaign today!
Tips of the Week...
Try these strategies out! Many top partners are currently finding success:
This scaling strategy leverages a dual-pronged approach by deploying two tCPA ad sets, each backed by an aggressive budget of $8,000 to $9,000. Instead of forcing the algorithm into a single rigid target, this method effectively brackets your performance goals:
- The Conservative Bid: One ad set is capped slightly below your goal CPA to secure high-efficiency conversions.
- The Aggressive Bid: The second ad set is set slightly above your goal CPA to unlock volume and scale.
Why it works
A massive budget gives the algorithm the data liquidity it needs to optimize and scale without hitting artificial ceilings. By bracketing your target, the dual bids balance each other out to flatten volatile spend spikes, keeping day-over-day CPA fluctuations to a specific margin.
- Finance: Capturing high-value users actively seeking financial products and solutions.
- Home Services: Reaching motivated homeowners looking to book immediate services.
Why it works
Our newsletter audience has only a 30% overlap with the main NewsBreak app, yet shares an identical demographic profile. This allows you to duplicate your ideal target persona while instantly unlocking a massive pool of net-new, un-fatigued users.