Status: Alpha

Alpha feature: subject to change without notice.

Overview:

Smart Campaigns simplify ad optimization and creative testing through AI automation. Simply supply your creative asset pool and performance targets, and the AI automatically builds, tests, and refines high-performing ad combinations.

You maintain full transparency and control: inspect every AI-Created ad set, pause any variations that don’t fit your strategy, and the system will respect your overrides by optimizing only your active ads.

TL;DR: Smart Campaigns use AI to automatically test and optimize ad combinations from your asset pool—minus the "black box." You get total visibility into every generated ad set, and if you turn an ad off, it stays off so the AI focuses purely on your active ads.

How Smart Campaigns Work

A Smart Campaign uses a Template-driven structure:

You build a Template: You create one Ad Set Template (defining budget caps and goal CPA) and one Ad Template (containing your creative pool of images, videos, titles, descriptions, and CTAs).
AI generates derived variants: The AI agent mixes and matches assets from your creative pool to create AI-Created ad sets and ads under the campaign.
Automated optimization: The AI agent continually adjusts bids, budgets, and delivery status based on real-time performance signals.
Full advertiser control: All AI-created items are clearly tagged as AI Created. You can pause or edit derived items, update your creative template, or toggle the entire campaign at any time.

Setting up a Smart Campaign

1. Campaign Setup

Eligible Objectives: Smart Campaigns are available for Web Conversion, App Promotion, and (New) Sale objectives.
Enablement: Toggle the Smart Campaign option during campaign creation. Note: Once a campaign is created, the Smart Campaign setting cannot be changed.
Structure Limits: Each Smart Campaign contains exactly 1 Ad Set Template and 1 Ad Template, alongside the resulting AI-Created ad sets and ads. Manual ad sets cannot be added to a Smart Campaign.

2. Setup Maximum Daily Campaign Budget

Define your total daily spend across all ad sets without capping the number of sets you create. Note: Smart campaigns may exceed this daily limit to capture high-value opportunities.

3. Ad Set Template Setup

When configuring your Ad Set Template, define the following key parameters:

CPA Goals CPA goals are required at setup. They define the target cost-per-acquisition range for your Smart Campaign. Once your campaign is created, they can’t be edited, so make sure they’re accurate before you launch.

Ideal CPA (required)
This is the CPA you’re aiming for. Feel free to be ambitious, because Smart Campaign will always optimize toward this number.
Max Acceptable CPA (optional)
This is your break-even point. Above it, a purchase is no longer profitable for your business.

Note: For Smart Campaigns using the E-commerce model (enabled for select accounts by the engineering team), the Target ROAS (Return on Ad Spend) field is optional. When set, ROAS becomes the primary optimization goal, while Ideal CPA and Max Acceptable CPA serve as secondary guardrails.

How Smart Campaign uses your goals
Smart Campaign always works toward your Ideal CPA. However, market conditions like competition and seasonality can affect performance. As a result, it may bid more aggressively or more conservatively within your range.

Before you launch
Your goals can’t be changed after launch. Double-check that your Ideal CPA is realistic and your Max CPA reflects your true break-even.

Automated Bidding: Bid types and optimization goals are managed automatically by the AI agent to achieve your performance target.

3. Ad Template & Creative Pool Setup

In the Ad Template, provide your core destination details (Brand Name, Logo, Poster Image, and Landing Page or Product URL) along with a pool of creative elements for the AI agent to test.

Asset Type	Minimum Required	Maximum Allowed	Accepted Formats
Media	1	30	Images or Videos (can be mixed)
Titles	1	10	Text
Descriptions	1	10	Text
Call to Action (CTA)	1	10	Text
HTML (Playable Ads only)	1	10	HTML File

Managing Smart Campaigns & AI Control

Status Definitions

Template Status (Generating / Paused Generating): Turning a Template OFF pauses creation of new ad sets and ads from that template. Turning the Ad Set Template ON or OFF automatically syncs the status of the Ad Template.
AI-Created Status (Active / Inactive): Reflects current delivery status for individual derived ad sets and ads.

Advertiser Override Rules

User Control: You retain full authority over your campaign. If you manually turn OFF an AI-Created ad set or ad, the AI agent will respect your choice and will not automatically turn it back on.
Template Edits: Edits made to an Ad Set Template or Ad Template only apply to newly generated ad sets and ads; existing active ad sets and ads remain unaffected.
Campaign Toggle: Turning the main Smart Campaign OFF immediately pauses all active ad sets and ads within the campaign and stops all future AI generation.

Duplicating Smart Campaigns

When copying a Smart Campaign:

The system duplicates the Ad Set Template and Ad Template.
You will be prompted to set the Goal CPA / Goal ROAS for the new campaign's template during setup.

Reporting & Analytics

AI-Created Ad Sets & Ads: All performance metrics (Impressions, Clicks, Conversions, CTR, CVR, CPA, CPC, CPM) are tracked directly on individual AI-Created ad sets and ads in your reporting table.
Templates: Templates serve as generative master blueprints and do not aggregate direct delivery metrics.
Filtering: You can filter your campaign and ad set views by the (Template, AI Created, or Manual).

Frequently Asked Questions

Q: What happens if I manually pause an AI-Created ad set or ad?

A: The system respects manual overrides. If you turn off an AI-Created ad set or ad, the AI agent will not automatically turn it back on.

Q: How do edits to a template affect existing ads?

A: Updates made to an Ad Set Template or Ad Template apply exclusively to newly generated ad sets and ads. Existing active ad sets and ads will continue running unaffected.

Q: What happens when I turn off a Template vs. the entire Campaign?

Turning off a Template: Pauses the generation of new ad sets and ads from that template. (Turning the Ad Set Template ON/OFF automatically syncs the Ad Template status).
Turning off the Campaign: Immediately pauses all active AI-Created ad sets and ads within the campaign and stops all future AI generation.

Q: How are performance metrics reported for Smart Campaigns?

A: Performance metrics (Impressions, Clicks, Conversions, CTR, CVR, CPA, CPC, and CPM) are tracked directly on individual AI-Created ad sets and ads. Templates serve strictly as generative blueprints and do not display delivery metrics. Reporting tables can be filtered by status (Template, AI Created, or Manual).

Q: What is the minimum budget I can set at the campaign budget level?

A: Currently, a $300 daily budget is the minimum for the campaign budget level