Summary:
M-Squared is the leading marketing attribution platform that combines causal measurement, financial accountability, and expert guidance to help brands make confident investment decisions.
M-Squared helps marketing leaders understand what is truly driving incremental growth and where to invest next with confidence. Through its Triangulation Framework, M-Squared unifies marketing mix modeling, incrementality testing, and calibrated multipliers to get closer to ground truth than any single method alone. With a legacy of shaping modern attribution, from early algorithmic multi-touch models to pure-play incrementality and next-generation geospatial and AI-enabled analysis, M-Squared pairs open, auditable methodology with hands-on guidance and practitioner education. Clients identify an average of $2 to $4M in wasted spend, achieve a median 12% revenue growth from strategic reallocation, and benefit from embedded expertise, hands-on training, and a practitioner community that turns measurement insight into a lasting competitive advantage.
Learn More: https://m-squared.com