Status: Open-Alpha
Drive High-Intent Conversions
The Sales Campaign objective is your gateway to reaching NewsBreak’s most engaged shoppers. We’ve engineered this solution to connect your products with users exactly when they are ready to purchase, ensuring your ad spend translates directly into business growth.
Whether you’re scaling an e-commerce powerhouse or launching high-impact interactive creative without a catalog, these campaigns offer the flexibility and intelligence needed to dominate the local newsfeed.
Why This Works for You:
- Total Catalog Control (Catalog Optional): Choose to use a catalog or standard assets at the ad level for maximum tactical flexibility.
- Immersive Storytelling: Combine HTML5 playables with video to create a friction-free path to purchase.
- AI-Driven Performance: Automatically serve the most effective format—from carousels to product grids—to maximize conversion rates.
Step-by-Step Setup Guide
Step 1: Campaign Level
- Go to your NewsBreak Ads Manager dashboard and click Create Campaign.
- Select Sales as your campaign objective.
Step 2: Ad Set Level
- Configure your budget, bid strategy, schedule, and audience targeting.
Note: Product set selection is not at the Ad Set level. Product catalog settings are now configured individually for each ad.
Step 3: Ad Level
- At the ad level, you will first choose your Creative Type:
Option A: Image
Recommended for standard image or multi-item showcase ads.
- Upload Assets: Fill in Title, Image, Description, CTA, Brand Name, Logo, and Landing URL.
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Enable/Disable Catalog:
- Catalog ON (Default): Automatically enables multi-product ad variations like Carousel, Collection, Grid, or Product Cards across supported placements.
- Catalog OFF: Delivers standard single image ads.
Intelligent Format Optimization
Our system works for you by testing and deploying the highest-performing delivery formats across the NewsBreak ecosystem:
- In-Article: Single Image/Video, Grid, or Video + Interactive Page/Catalog overlay.
- Full Screen Video Flow: Single Image/Video, Collection ads (horizontal scrollable), Product Cards, or Interactive Webviews.
- Infeed: Single Image/Video, Collection ads, Carousel, or Product Cards.
- Interstitial: Single Image/Video or Grid layouts.
Your Performance Edge: During the learning phase, the system identifies and scales the statistically winning format for each placement, ensuring your budget is always behind the most effective creative.
Safeguarding Your Data Integrity
- Stable Learning Environments: Once launched, creative types and catalog settings are locked to protect historical learning and performance data. To pivot strategies, simply duplicate the ad to start a fresh, optimized test.
- Catalog Minimum Requirements: To display multi-item formats like Collection, Grid, or Video + Catalog, your selected catalog product set must contain at least 4 unique item group IDs. If your product set contains fewer than 4 items, the system will deliver standard single media formats instead.
Frequently Asked Questions (FAQs)
Q: Do I need a product catalog to run a Sales Campaign?
A: No. You can toggle Catalog OFF at the ad level to run standard Video, Image, or Interactive ads under the Sales objective.
Q: Where do I select my Product Set?
A: Product set selection is now at the Ad level. When you create an ad and leave the Catalog toggle set to Enabled, you can select your catalog and product set directly inside the ad setup form.
Q: Why can't I change the Creative Type on an existing ad?
A: To protect ad delivery metrics and learning historical data, Creative Types and Catalog settings are locked once an ad is created. Please duplicate the ad or create a new one if you wish to change creative types.