Dynamic Copy automatically tailors your ad text—including headlines and descriptions—to individual readers in real time based on their location, date, or device operating system. Using dynamic parameters increases ad relevance and engagement without needing separate creatives for every audience variation.
Supported Dynamic Parameters
| Category | Parameter | Replaces With / Output Example |
| Location | State | User's targeted state (e.g., California, Texas) |
| City | User's local city or locality (e.g., San Francisco, Austin) | |
| Time | Year | Current calendar year |
| Month | Current month (e.g., August, December) | |
| Day of week | Current day of the week (e.g., Monday, Friday) | |
| Today's date | Current full date | |
| Device | OS | User's mobile operating system (e.g., iOS, Android) |
How to Add Dynamic Parameters to Your Ad Copy
- Open Ad Editor: In NewsBreak Ad Manager, navigate to Ads and select Create Ad or edit an existing ad.
- Position Cursor: Click into the Headline or Description field where you want the dynamic text to appear.
- Select Parameter: Click the dynamic text menu to select your parameter from the list (Location, Time, or Device).
- Preview & Launch: Use the ad preview tool to verify how your text displays across different variables before submitting for ad review.
Best Practices
- Plan for Character Variation: Dynamic values vary in length (e.g., "Ohio" vs. "North Carolina"). Maintain a buffer of roughly 15–20 characters below maximum limits so long location names do not get truncated.
- Ensure Grammatical Consistency: Write surrounding copy so it reads naturally regardless of which dynamic variable or fallback text populates (e.g., "Top savings in {City} this {Month}").
- Target OS-Specific Offers: Combine the OS parameter with device-level targeting for app installs or tech accessories (e.g., "Best new apps for your {OS} device").