Limit one per company: The Smart Campaign Alpha Program can only be redeemed once, even if you have received multiple invites.
Status: Alpha
Audience: Alpha testers accepted to test Smart Campaign
Alpha feature: subject to change without notice.
Welcome!
Welcome to the NewsBreak Ads Smart Campaign Alpha! We’re thrilled to launch these new automated tools with our initial group of pioneer advertisers.
If you've received your acceptance email: You're ready to go! Smart Campaign features are enabled on your account—log in to start testing automated bidding today. Check out which Alpha Program is the right fit for you (below).
If you haven't received confirmation: Haven't heard from an Account Manager yet or you're a self-service user? Submit your application [here] to be considered for the program. Learn more about the product at Smart Campaign for NewsBreak Ads.
Choose Your Alpha Program
We're offering two ways to participate in the alpha, depending on how much time you want to invest and how much ad credit you'd like to earn.
Program 1 — Recommended |
Program 2 |
|
|---|---|---|
| Name | Manual vs. Smart Campaign Test | Smart Campaign Only |
| What you run | A Manual Campaign and a Smart Campaign, using the same targeting, side by side | A standalone Smart Campaign |
| Max ad credit match | $2,000 ($1,000 from your Manual Campaign + $1,000 from your Smart Campaign) | $1,000 (from your Smart Campaign) |
| Why the higher match | You're asked to build and manually optimize a matched Manual Campaign as a control group, which takes more setup and ongoing effort than testing Smart Campaign alone | Fastest, lowest-effort way to try Smart Campaign |
| Best for | Advertisers who want a direct, apples-to-apples performance comparison and are willing to manage two campaigns | Advertisers who want to try Smart Campaign quickly with minimal extra setup |
💡 Not sure which to pick? Program 1 gives you (and us) the clearest read on how Smart Campaign performs against your own manual optimization — and pays out double the credit for the extra effort. Program 2 is a great fit if you'd rather keep setup simple.
How Do I Get Started?
- Log in to your NewsBreak Ads account here: [Link to login]
-
Create your campaign(s) in Ad Management → Create →
-
Program 1: Create a Manual Campaign, then create a Smart Campaign using the same targeting.
- Please Note: Participants in Program 1 must append (Manual) or (Smart) to the respective campaign names being compared.
- Program 2: Create a Smart Campaign.
-
Program 1: Create a Manual Campaign, then create a Smart Campaign using the same targeting.
- Start testing!
Frequently Asked Questions
Ad Credit Matching
Q. How will ad credits be distributed to my ad account? A. Ad credits are matched 100% of qualifying spend, issued on a rolling basis. Due to high demand, please reach out to Astra@newsbreak.com as the team will check and process your credits manually
Program 1 (Manual vs. Smart Campaign Test) — up to $2,000 total: Matching is tracked separately for each campaign, each capped at $1,000:
- Manual Campaign: spend $1,000 → $1,000 credit. (Total $1,000 matched for this campaign — cap reached).
- Smart Campaign: same $1,000 capped at $1,000.
- You reach the full $2,000 once both your Manual Campaign and your Smart Campaign have each spent $1,000.
Program 2 (Smart Campaign Only) — up to $1,000 total:
- Smart Campaign: spend $1,000 → $1,000 credit. (Total $1,000 matched — cap reached).
Q. What does "evaluated at the $1,000 mark" mean? A. Rather than checking your spend once at a fixed date, we check on a rolling basis — every time your qualifying spend crosses a new $1000 milestone, the matching credit for that increment is issued. If you don't see the ad credit reach out to astra@newsbreak.com
Q. Can I switch programs after I start testing? Reach out to your account representative if you'd like to switch. Since Program 1's full match depends on spend across two campaigns, switching from Program 2 to Program 1 mid-test may affect your eligible match amount — your rep can walk you through the cleanest way to do it.
Q. Can ad credits be applied to other, non-Smart Campaign performance campaigns? A. Yes — once ad credit is added to your account balance, it can be used across any active campaign on your NewsBreak Ads account.
Q. Does the ad credit match apply per account or per company? A. Per company. If you manage multiple ad accounts under one company, the maximum match ($2,000 for Program 1, $1,000 for Program 2) applies across all of them combined.
Testing & Support
Q. What should I do if I encounter bugs or performance issues during testing?
A. Please reach out directly to your account representative with screenshots, your account details, and a screen recording. If you encounter a bug where you cannot create a Smart Campaign, please reach out to us at keunrak.kang@newsbreakads.com. Issues outside of Smart Campaign like tracking are not supported, please work with your account rep if you have one.
Q. I'm in Program 1 — do I need to keep both campaigns running the whole time?
A. Yes. To keep the comparison valid, your Manual Campaign and Smart Campaign should run concurrently with the same targeting for the full testing period. If you need to pause or adjust one, let your account representative know so we can account for it in your results or reach out to Keunrak.kang@newsbreak.com
Q. What happens if I manually pause an AI-Created ad set or ad?
A. The system respects manual overrides — once you turn off an AI-Created ad set or ad, the AI won't automatically turn it back on.
Q. If I set Max Active Ad Sets to 10, will Smart Campaign automatically create 10 ad sets?
A. Not necessarily. 10 is a ceiling, not a target — the AI creates only as many ad sets as it determines are needed based on performance, and may generate more over time if warranted.
Q. Your feedback helps us improve the feature before official release.
A. We'll ask for at least one round of structured feedback during the testing period — more on this below.
Quick Reminder
By participating in this alpha phase, you have agreed to:
- Test the product using realistic Target CPAs so Astra's machine learning can accurately find winning bids.
- Maintain confidentiality regarding unreleased product details unless you have been approved by NewsBreak Ads to share.
- Provide feedback (at least one round) during the testing period to help us refine the tool.
- (Program 1 only) Keep your Manual and Smart Campaigns aligned on targeting for the duration of the test, so results are directly comparable.
Confidential & Restricted | NewsBreak Ads 2026
Want to check out more about Smart Campaign before participating, check out the Help Center Article about Smart Campaign here!
We reserve the right to update or modify these terms at any time without prior notice.